Good design is pleasing to the eye, great design is invisible.

If you need more than 2 minutes to process the email, you can postpone it. My trick is to “Star” an email so it shows up in my Starred folder. Moving the email from the Inbox to Starred is primarily a mental win as it allows you to achieve Inbox Zero, and you know that everything in Starred requires a bit more attention.

No matter what it is, almost no one’s first association with bubble wrap is home decor. Well, except for the two people who invented it. Bubble wrap was originally marketed as wallpaper. Yes, you read that right. It wasn’t until nearly three years after it originally came on the market that bubble wrap was presented as a way to protect fragile items.

Though that may seem odd, these types of shifts in use happen all the time. A product starts out in one lane, then as people get more access, they start using it in new and exciting ways. In fact, we’re starting to see one happen right now with a tool commonly associated with customer support: the shared inbox.

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