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Check out our makeover project below!

All brands mentioned on this page are for sample purposes only and not for sales.

SERENITY's Rose Water Face Toner has been the number-one choice among Indonesian women since 1980. As beauty products expand with more competitors, the market becomes increasingly competitive and SERENITY faces the challenge of reaching a younger audience.
SERENITY decided to develop a new advanced formula and aims to reach the younger market with brand-new packaging that is more attractive and youthful. With Theia & CJ Pack's innovation, SERENITY revamped the product by using a middle-twist cap bottle and clear-on-clear label material with gold foil embellishments to add a touch of elegance that enhances the overall look of its product.
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From a Small-to-Medium Enterprise (SME), VITALA's Natural Shampoo has quickly gained the market's attention for its commitment to being a high-quality shampoo with natural ingredients. Despite the product's excellence, VITALA's packaging did not compete effectively on the shelves in retail stores.
VITALA revamped its packaging with a complete makeover to enhance product visibility and market presence, aiming to stand out to boost sales. The company collaborated with Theia & CJ Pack on a strategy that involved using amber bottles and silver material for the label to create a shimmering effect in specific areas to attract attention.
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HEALTH PLUS, a dietary supplement brand owned by a well-known social media influencer, went viral and has gained a reputation for its effectiveness. Despite the success, HEALTH PLUS faced a significant challenge related to counterfeiting, posing threats to the brand and its customers.
HEALTH PLUS partnered with Theia & CJ Pack to integrate microtext and invisible ink into the label as brand protection solutions while creating a more vibrant look with Pantone colors. Aligning with HEALTH PLUS's commitment to delivering a premium quality product, the new packaging used a white opaque bottle to shield the contents from sunlight.
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TROPICAL TOUCH, a well-known skincare brand, planned a short campaign to promote its latest face mask through a collaboration campaign with various brands and created a limited-edition packaging. Unfortunately, the current printing partner is unsuitable for the short project due to the high cost of conventional printing for numerous product variants.
With advanced digital printing technology, Theia can handle this challenge using variable data printing, making it ideal for short campaigns or limited edition products. Cahaya Jakarta Group also holds Disney FAMA and Universal Brand Development certificates, allowing us to handle brand development and print materials involving intellectual property.
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Theia is a label printing specializing in Digital Printing and creative packaging solutions to add value to your brand.

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